Writer, entrepreneur, and business consultant. Paul Conant's 30+ years of experience spans retail, e-commerce, and digital marketing. From a childhood fascination with tech to leading multi-million dollar ventures, Paul's journey is a mix of triumphs and hard-won lessons. He helps businesses navigate the complexities of the modern market, offering practical strategies and a dose of reality. His book, Demise, explores the failures of once-thriving companies, offering crucial insights to build a lasting business. Connect with Paul to turn your business dreams into reality – It may require a few rerouting detours along the way.